MY NEW MEDIA CLASS - SO FAR

Glossary of New Media Technologies

So far, our class has discussed several different forums of new media. Specifically, we have researched Blogs, Wikis and Social Networks. The technology that encompasses new media has been coined "Web 2.0," which is a collection of "Web-based applications designed to improve information sharing and collaboration," (Locher, 2008).

Additionally, New Media technology requires a higher knowledge and desire for innovative, and instant, interaction.

In a nutshell, New Media Technology has turned everything DIGITAL.

New media defines the technological developments of computers, digital media and the Internet. If it is digital, dynamic and networkable then it qualifies as “new media”.

Nowadays, most businesses are using new media to help them in their online marketing campaign, specifically with Internet advertising.

However, having an online business does not guarantee that people will automatically visit your website. So, how do you inform people that your website exists: Internet marketing.

So is OLD MEDIA dead?

"Content management systems will always have their place in the publishing world, but they've never been the best tools for business collaboration. A simple open-source app called the Wiki may soon rule the knowledge management roost," (Goodnoe, 2005).

Saying that Old Media is dead is a bit harsh. Think about it, without OLD media, we would have never discovered NEW media! So no, we could never kill it off. In fact, many old mediums are still going strong, such as TV and magazines.

The main benefits that New Media is offering exists in the Business world.

New Media allows businesses to establish a quick and cheap organizational tool without having to sacrifice functionality, security, or duralibilty, (Goodnoe, 2005). It provides a universally accessible location to manage and organize information.

Simply put, NEW MEDIA has brought about an

EMERGENCE OF CONVERGENCE.

Convergence is a current process whereby new media and communications technologies are changing not only our media equipment, but the ways old media institutions have worked as well.

It is continually globalizing and changing our systems of gaining knowledge.

The process is still in transition as new developments are rapidly emerging. To follow trend, in a few years all of these processes will have matured and will be less dynamic than they seem today.

A huge example of convergence technologies, that nearly every American can relate to, is the way that mobile phones are now turning into multi-player gaming machines or mini-GPS devices that can send back images through wireless technology.

THE PERFECT EXAMPLE: the one and only iPhone.

References

Goodnoe, Ezra. "How To Use Wikis For Business." InformationWeek. 8 Aug. 2005. InternetWeek. 10 June 2009 .

Locher, Margaret. "More of How to Build Your Own Wikipedia." CIO. 17 April 2008. 10 June 2009.